Are You Branding Your Business Sufficiently ?
Written by author on Tuesday, March 31st, 2009 in Cover Design Service.
The personal brand you put up affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.
We humans think with their eyes. A UCLA study proves that 85% of all decisions are made with our eyes. That’s right: the visual you have has the most impact
If your personal brand is not professional and congruent, attractive and attracting you will be passed over - guaranteed. To be competitive, to have a greater influence on others, to attract more business and be more successful it’s essential that you develop a well-thought-out personal brand.
Before you take the step of selling anything — your product, company or service — you sell yourself first. Shift the balance of power in your favor. When you brand yourself correctly, you are seen as more desirable and in demand.
Now take large, successful companies for explaination. They understand the power of “branding” a product. They spend a lot of time, money and energy to create a “brand” that is eye catching and appealing enough to sell their product through to market. They want to make sure that the buyer has a strong connection with that brand.
When you remember of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good in 1 area before moving on to the next project.
Here are the things we need:
A website that belongs to you.
2) Auto Responder and Opt In box. Your visitors will most likely not make a purchase on the 1st attempt and when they leave your site, you will not see them again. So do capture your visitors details with an auto responder opt in box and follow up with a series of emails. Follow up emails reinforces your brand name in the mind of your readers. Respectful persistence wins sales.
3) Photograph & Signature. Scan a groomed, smiling photo of yourself and your a penned signature. This adds that personal touch to let your audience know you are a real person.
4) Audio. Do you have a nice speaking voice? If so, combine this with your photograph and signature to humanize your website and establish rapport with your audience.
5) Blog Platform. A blog can be an add-on to your main website or be used as a free alternative to a website, at least until you are generating profits. You can combine every aspect of name branding mentioned in the above points into your free blog. Update your blog at regular consistent intervals with content specific to your vision. Refrain from writing about off topic content so as to keep your message and theme consistent. One way to keep your readers posted about your content is to use RSS feeds.
6) A Domain name. You can register a domain name and forward it to point at your Blog. Use the domain masking feature that allows your website to have a professional look.
Now ponder of yourself as a company with one employee — you. How much time, money and energy have you spent in developing a “personal brand” that is unique enough to sell through to your market? An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. With a great personal brand, you are already half sold and thus far above the competition.
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